About Us

Founded in 2006 by Rachel Ostroy, Pink Label has become a haven for fashion enthusiasts seeking timeless elegance and impeccable style. Located in the heart of Brooklyn, New York, Pink Label is a family owned high end boutique that caters to modest-dressing women from ages 20 to 50. Our discerning clients come to us because we are a one stop shopping experience for them and we cater to all their needs , from casual daywear to couture evening.

The boutique features a collection of curated modest designer pieces that you won’t find anywhere else. 

Pink Label is more than just a store – it's a celebration of women of all sizes, backgrounds, and style preferences. At Pink Label, we believe that every woman deserves to feel confident and beautiful, and our team is here to provide a personalized, unique shopping experience that caters to every individual. 

Join us in redefining elegance, one exquisite piece at a time.


Our Story

Founder of Pink Label, Rachel Kairy- Ostroy, has been a die-hard fashion enthusiast since her childhood. With a love for glitz and glam, red carpets, and fashion magazines, Rachel set her eyes on a career in the fashion industry. Her early years consisted of working retail sales jobs where she gained immense experience and knowledge of what it takes to own and run a business. Rachel wanted to create a haven for fashion enthusiasts like herself, to come and shop a curated collection of casual and event looks with knowledgeable staff and expertise all in one place. In 2006, Pink Label was born. 

Meet the Founder

Born and bred in Brooklyn, New York, lifestyle influencer, Rachel Ostroy, is best known for her impeccable taste, authenticity, and involvement in her community. Besides her love for fashion, Rachel is obsessed with cooking, hosting, event planning, and hanging out with her three adorable kids. Here creativity and flawless execution shines through everything she lays her hands on. From speaking events to her kids’ birthday parties, Rachel loves sharing her life, recipes, and words of wisdom to her online community and clients. She’s a pillar in the community and beloved by those who meet her.